Have you read our article on Branding? 

A Messaging Framework is the next step in the branding process.  It ensures positive management of every message you communicate to the public. 

A messaging framework defines you and each of your products.  It ensures accuracy and relevance of every message you send to the public.  It increases the effectiveness of advertising dramatically, reducing costs and increasing sales and profit. 

Your Messaging Framework becomes the advertiser's, marketer's, and salesman's bible, guaranteeing that every promotional message, every sales pitch, every product description is accurate, consistent, in line with your policies, and maximally effective. It also protects you from the legal problem that arise when over-enthusiastic promoters or salespeople slightly exaggerate product benefits!

This simple tool is one of the secrets of big business success, but sadly it was, for a long time, a well-kept secret.  Big business paid tens of thousands to top marketing consultants to create a guide that often saved them hundreds of thousands, and helped drive amazing growth.  The secret is out!  NFIB offers YOU the exact same service the big boys pay tens of thousands for, for just a few hundred dollars.  And we guarantee it will pay for itself a hundred tiimes over!

Your business first.  Then major product lines or groups of products. 

Of course, retailers won't create messaging frameworks for every product!   But if you are running a major special, it might pay to work up a messaging framework for the promotion.  We can do that at special rates.